Detailed Notes on hbr case analysis

Analysis of buyer product or service component lists illustrates how chemical synonymy can hinder client decision-producing with regard into the chemical compounds within their solutions. As an example, shoppers seeking to manage their bronchial asthma read a information posting claiming that a selected fragrance chemical may well exacerbate bronchial asthma assaults. They Verify the ingredient lists to the solutions in their households and experience pleased that none of these have the fragrance. This can be a Phony feeling of security Except if they have got also checked for usually utilized synonyms to the fragrance That won't have already been talked about inside the information source. This same scenario might be placed on many other chemical substances, as illustrated in Table one. Apply the reverse logic into a customer hunting for a fragrance-absolutely free product or service. Quite a few products only specify “fragrance” (the second most popular component right after drinking water) within the component label as opposed to listing Just about every fragrance chemical within the combination.

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The types and sample measurements inside our databases are shown in Desk 4. Just as much as possible, we tried to map the items in our database to one of many categories Employed in Dodson et al. (2012). Five in their groups (cat litter, pillow protectors, vinyl shower curtains, automobile interior cleaners, and automobile air fresheners) have been excluded since our database isn't going to comprise any representative products and solutions. We also combined their residence cleansing groups (i.

PubChem performs precisely the same purpose but refers to its unique identifiers as CIDs. Octinoxate, octylmethoxycinnamate, octyl methoxycinnamate, and ethylhexyl methoxycinnamate all hold the exact CID (5355130). Browsing PubChem for 5355130 will return octinoxate and all of its synonyms. We Merge PubChem as well as the UMLS for getting larger protection from the chemical namespace.

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Targets: We introduce an informatics approach that uses publicly obtainable facts to identify chemicals that co-take place in purchaser merchandise, which account for a big proportion of Total chemical load.

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All recruited subjects gave their knowledgeable consent to non-public and anamnestic knowledge assortment and biological product sampling. The guidelines of Helsinki Declaration for human experimentation have been strictly followed throughout the perform of the scientific demo.

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